Format FWD

Who is Format FWD?

Format FWD is not a large agency with account managers and standard packages. I'm Marijn Versteeg and FWD is my sole proprietorship. With over 15 years of experience on both the client and agency side, I know what works. FWD stands for Forward. The name says it all: with the right formats (plans and processes), I help companies move forward. Not with standalone campaigns, but with an approach that works and keeps working.

I have worked for companies including BNP Paribas, Boels Rental, Riwal, Superkeukens, 123inkt, Gamestate and more. In various management and operational roles, for B2C, B2B, D2C and enterprise. What I saw time and time again: marketing teams working hard, but without a good plan. And companies investing in tools, agencies and people, but not in the foundation. In the structure that holds everything together. That is what Format FWD offers. Not an extra pair of hands on the sideline. I am a knowledge partner who thinks along with you and helps you make the right choices.

My mission

My mission is simple: helping companies that have good intentions but struggle to get their marketing properly organised. Not as an agency that takes on jobs, but as someone who truly understands what is going on and helps make it better.

My vision

I believe marketing can be a lot simpler. Not less ambitious, but less complicated. With the right structure, smart use of AI and someone who helps you stay on course.

My values

Honesty over politeness

I say what I see, even if it is not what you want to hear.

System over action

A good plan works longer than a good campaign.

Results over reports

It is about revenue, not slides.

Founder & Principal

Marijn Versteeg

With over 15 years of experience in digital marketing, e-commerce, and B2B lead generation, I have designed and managed the commercial engine for dozens of organisations. From startups to enterprise, from agency-side to client-side.

Throughout those years, I saw the same pattern: companies invest in tools, channels, and people, but lack the architecture that connects everything. They try to run on outdated systems and processes. Format FWD was founded to change that.

My conviction is simple: tomorrow's marketer is not an operator, but an architect. Someone who designs structures, connects data flows, and has vision. With Format FWD, I help organisations make that transformation.

Work & Experience Marijn Versteeg op LinkedIn

My philosophy

How Format FWD works

Behind every good result is a combination of sharp people and smart technology. Format FWD brings these two together.

“A sharp plan, smart technology and the right guidance. That is what Format FWD stands for.”