Format FWD

Who is Format FWD?

Format FWD is not a large agency with account managers and standard packages. I am Marijn Versteeg and FWD is my sole proprietorship. With over 16 years of experience on both the client and agency side, I know what works. In recent years, as Strategic Director at KickSo, I built an AI platform that runs marketing workflows at client level. That platform is the core of MAXai, one of Format FWD's three services. FWD stands for Forward: with the right approach and the right technology, I help businesses move ahead.

I have worked for companies including BNP Paribas, Boels Rental, Riwal, Superkeukens, 123inkt, Gamestate and more. In various management and operational roles, across B2C, B2B, D2C and enterprise. What I kept seeing: marketing teams working hard but without a solid plan. Or with a good plan but without the technology to make it scalable. In recent years I have seen how AI can fundamentally change marketing workflows. Not as a replacement for people, but as a foundation on which your team works faster and sharper. I turned that insight into a platform. Format FWD brings strategy, AI and leadership together for teams that want to move to the next level.

My mission

My mission is simple: helping companies that have good intentions but struggle to get their marketing properly organised. Not as an agency that takes on jobs, but as someone who truly understands what is going on and helps make it better.

My vision

I believe marketing can be a lot simpler. Not less ambitious, but less complicated. With the right structure, smart use of AI and someone who helps you stay on course.

My values

Honesty over politeness

I say what I see, even if it is not what you want to hear.

System over action

A good plan works longer than a good campaign.

Results over reports

It is about revenue, not slides.

Founder & Principal

Marijn Versteeg

With over 16 years of experience in digital marketing, e-commerce, and B2B lead generation, I have designed and managed the commercial engine for dozens of organisations. From startups to enterprise, from agency-side to client-side.

Throughout those years, I saw the same pattern: companies invest in tools, channels, and people, but lack the architecture that connects everything. They try to run on outdated systems and processes. Format FWD was founded to change that.

My conviction is simple: tomorrow's marketer is not an operator, but an architect. Someone who designs structures, connects data flows, and has vision. With Format FWD, I help organisations make that transformation.

Work & Experience Marijn Versteeg op LinkedIn

My philosophy

How Format FWD works

Behind every good result is a combination of sharp people and smart technology. Format FWD brings these two together.

“A sharp plan, smart technology and the right guidance. That is what Format FWD stands for.”