Format FWD

Experience

Over 16 years I have worked for diverse organisations. From large corporates to fast-growing online shops. From B2B lead generation to performance marketing for D2C. An overview, categorised by type.

Current position2020 - present

KickSo The Outperformance Agency

Where the AI platform was built. Where the approach was proven.

Strategic Director

2020 - 2025

Responsible for the strategic direction of KickSo and its clients. Managed a client portfolio of 30+ accounts, from brand strategy to campaign optimization. Built and mentored the commercial team.

AI Marketing Architect

2025 - present

Development and further development of the MAXai performance platform. AI workflows standardized for analyses, reports and campaign recommendations at the client level. The platform is running live for 30+ clients.

E-commerce

Superkeukens

Online kitchen retailer

My role: Marketing management

New SEA strategy implemented that exceeded expectations

Mooieplinten

Niche e-commerce

My role: Strategy and execution

Building a profitable webshop for a specialised online store. 1000% growth in 5 years.

123inkt / 123accu

Large Dutch online shop

My role: Managing Director

Led an international webshop B.V. within the group (5 labels, 30+ countries)

Green-Bubble

D2C plant shop

My role: Growth marketing

Marketing management and CRO growth.

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Gamestate

Gaming entertainment

My role: Brand awareness

International marketing strategy. Goal: Reach more people = bring more people to the Gamestate

Estivo Travel

Travel agency

My role: Seasonal data

Data foundation created that Estivotravel can build on

B2B

BNP Paribas

Financial services

My role: Marketing and communication

Web development and online marketing. My playground where I started my career.

Boels Rental

Equipment and tool rental

My role: B2B marketing management

International paid ads strategy for both business and DIY target audiences.

Riwal

Aerial work platforms and access solutions

My role: International B2B marketing

Digital marketing strategy for a pan-European company.

Spie

Technical services and engineering

My role: B2B communication

Marketing for a complex, specialised target audience.

Recognise this?

If you see what I have done for other companies and think: we need this too, let's talk.

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