Format FWD
Experience
Over 15 years I have worked for diverse organisations. From large corporates to fast-growing online shops. From B2B lead generation to performance marketing for D2C. An overview, categorised by type.
E-commerce
Superkeukens
Online kitchen retailer
My role: Marketing management
Full funnel from SEA and SEO to email marketing and conversion optimisation.
Mooieplinten
Niche e-commerce
My role: Strategy and execution
Building a profitable marketing channel for a specialised online store.
123inkt / 123accu
Large Dutch online shop
My role: Performance marketing
Working on scale and efficiency in a competitive market.
Green-Bubble
D2C plant shop
My role: Growth marketing
Building a customer base and stimulating repeat purchases.
Lead generation
Gamestate
Gaming entertainment
My role: B2C lead generation
Campaigns focused on group bookings and events.
Estivo Travel
Travel agency
My role: Seasonal lead generation
Strategy for attracting travel bookings via multiple channels.
B2B
BNP Paribas
Financial services
My role: Marketing and communication
Working within a corporate structure at the intersection of marketing and compliance.
Boels Rental
Equipment and tool rental
My role: B2B marketing management
Strategy for both business and consumer audiences.
Riwal
Aerial work platforms and access solutions
My role: International B2B marketing
Digital marketing strategy for a pan-European company.
Spie
Technical services and engineering
My role: B2B communication
Marketing for a complex, specialised target audience.
Recognise this?
If you see what I have done for other companies and think: we need this too, let's talk.
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