Format FWD
Practical articles about marketing, AI and entrepreneurship. Written from experience, not from theory.
Almost every e-commerce business sits on a mountain of untapped data. With AI as the analyst, we ran seven analyses for a client in under two days, together forming the foundation of a complete performance marketing plan.
Since August 17, Google Ads optimizes budget-limited campaigns toward exactly your set target, not beyond it. What is changing, who it affects, and the three routes you have now. Including my honest take on the money grab debate.
Revenue grows easily, margin does not. Four years of end responsibility for an international webshop taught me where the real difference is made. Three lessons every webshop owner can use.
The reflex when results disappoint is more budget. But more traffic in a leaking funnel only makes the leak more expensive. These are the four pillars I always get in order before we start scaling.
Everyone has AI, hardly anyone has a grip on it. With a custom MCP we connect AI to your systems within boundaries you set: the AI proposes, you decide. That puts the reins back where they belong.
MCP is the talk of the town in tech, while most business owners have never heard of it. Think of it as the universal USB plug for AI. Time to explain what it is, without unnecessary jargon.
What searching via AI (ChatGPT, Gemini, Claude) means for your marketing, and what your in-house team can do this month. Without the hype.
The agency world is cracking. The traditional revenue model of billing hours and deploying armies of juniors is dying. The market doesn't want cheaper hands, it wants architecture.
