Marketing Strategy · AI Marketing · Interim Marketing Lead
Services
Format FWD works across four areas: a clear strategic foundation, e-commerce strategy for webshops, AI-powered marketing and senior leadership on an interim basis. You choose what fits, or combine them.
Strategic Foundation
Strategy for the long term
For webshops
Grow your webshop in a healthy way
AI Under the Hood
AI as the engine behind your marketing
Senior Leadership
Senior marketing, on an interim basis
Results
A sample of what the approach delivers when strategy, AI and execution come together.
The platform
A proprietary AI platform, trained on your data and workflows. Not a generic tool, but the engine behind every Format FWD engagement: analyses, reports and campaign recommendations.
The rule is simple: AI proposes, you decide.
More about AI MarketingYou determine which data the AI can see and which actions are possible.
The AI prepares, but never executes anything on its own.
Every question, every piece of advice and every approval is logged.
The brain runs in your environment, on your data.
The founder
“Enough budget, enough people, still too little result. Because the plan was missing, or the technology.”
Marijn Versteeg · Marijn Versteeg ran an international e-commerce company himself for four years and then built an AI platform that runs marketing at client level. He now delivers marketing strategy, AI marketing and interim leadership through Format FWD.
Blog
Almost every e-commerce business sits on a mountain of untapped data. With AI as the analyst, we ran seven analyses for a client in under two days, together forming the foundation of a complete performance marketing plan.
Since August 17, Google Ads optimizes budget-limited campaigns toward exactly your set target, not beyond it. What is changing, who it affects, and the three routes you have now. Including my honest take on the money grab debate.
Revenue grows easily, margin does not. Four years of end responsibility for an international webshop taught me where the real difference is made. Three lessons every webshop owner can use.
The reflex when results disappoint is more budget. But more traffic in a leaking funnel only makes the leak more expensive. These are the four pillars I always get in order before we start scaling.
Contact
Whether you're looking for strategy, want to put AI marketing to work, or need an interim lead: just get in touch. I reply within one working day.
Direct contact with Marijn. No account managers, no middle layer.
