Format FWD

Built on experience. Focused on growth.

Format Forward combines smart marketing strategy, AI technology and experienced leadership into a powerful commercial plan - tailor-made for your organisation.

Explore our approach Contact

Strategic Foundation

Baseline Marketing

AI & Platforms

MAXai

Senior Leadership

Principal Commerce

The Challenge

Most marketing teams are constantly busy: running campaigns, making reports, handling briefs. But nobody takes the time to step back and check whether everything still makes sense.

Meanwhile, much is changing. AI is taking over tasks. Budgets are under pressure. And customers expect more and more.

What you need isn't extra pressure, but a clear plan. Someone who knows how marketing really works and helps you make the right choices.

The Architect

Marijn Versteeg

Marijn Versteeg has been working in digital marketing for over 15 years, on both the client and agency side. He has worked for companies such as BNP Paribas, Boels Rental, 123inkt and Superkeukens, in roles from marketing manager to director.

What he saw time and time again: enough budget, enough people, but still too little result. Usually because of a missing plan or someone to hold everything together. Format FWD is his way of changing that.

More about Marijn Marijn Versteeg op LinkedIn

Three ways to help

Format FWD works across three areas: a solid strategic foundation, smart use of AI and leadership when you need it. Choose what fits, or combine them.

Strategic Foundation

Baseline Marketing

Strategy for the long term

Good marketing starts with a clear plan. Together we look at where you stand now, what your goal is and how we get there through the channels that work for you: SEO, SEA, social media, email, retention and more.

Learn about Baseline

AI & Platforms

MAXai

AI that really works for you

AI is not a hype — it's a lever. MAXai makes your marketing and business processes faster and smarter with custom-built AI platforms and solutions.

Learn about MAXai

Senior Leadership

Principal Commerce

Sparring at director level

As an owner or marketing manager, you sometimes just need someone who thinks along with you honestly. Someone who is sharp, experienced and dares to say what they see. That is what Principal offers.

Learn about Principal

Format FWD

How Format FWD works

Behind every good result is a combination of sharp people and smart technology. Format FWD brings these two together.

DIRECT

Clear language, a clear plan and no fuss. You know exactly where you stand.

SCALE

AI handles the repetitive work. You and your team focus on what really matters.

COMPLETE

Strategy, team and execution need to align. We make sure everything works together.

“A sharp plan, smart technology and the right guidance. That is what Format FWD stands for.”

Blog

Latest insights

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From operator to architect — the transition in the agency world

Principal Commerce

Architect vs. The Operator: Why Traditional Agencies Get Stuck in the AI Era

The agency world is cracking. The traditional revenue model of billing hours and deploying armies of juniors is dying. The market doesn't want cheaper hands — it wants architecture.

4 min read