Services · AI Under the Hood
AI Marketing
AI as the foundation of your marketing
Format FWD runs operational marketing on a proprietary AI platform that has been in development for years, trained on marketing data. What that delivers in practice: faster analysis, deeper digging, more concrete advice. Proven with 25+ KickSo clients, used in every Format FWD engagement. No loose experiments, no generic AI tool. A working engine underneath operational marketing.
AI-driven marketing
Operational marketing with the AI platform as its engine: analyses, reports, content and campaign optimisation. What you get: the output of a senior marketer, with the speed and depth of AI.
- Monthly reports with AI deep-dive analysis
- Campaign recommendations at client level
- Content production at scale
- Continuous performance adjustment
AI workflows for your team
We build AI workflows in your environment, connected to your tools. No loose experiments, a working system that fits how your team works.
- Workflow analysis
- Built in your stack
- Integration with CRM and tools
- Training and aftercare
AI training and sparring
Teaching your team to work with AI in a way that fits their daily work. Practical, immediately applicable, no theory.
- Initial assessment
- Tailored workshops
- Real-world applications
- Follow-up sparring
Our Approach
How we work: from manual work to AI workflow
From pain point to working engine in four steps.
Identification
The Workflow Scan
Where is your team losing time?
- Bottleneck Analysis: Which tasks are repetitive, error-prone or tedious?
- Tool Stack Audit: What software do you use and do they communicate?
- ROI Calculation: What does automation concretely deliver?
Configuration
Agent Design
We design the 'digital team member' (the Agent).
- Role Description: What should the Agent do?
- Knowledge Base: What data/knowledge does the Agent need?
- Tone of Voice: How should the output sound?
Construction
Build & Integrate
We build the (X) factor.
- No-Code/Low-Code Development in your environment
- Testing: Shadow tests alongside human work
- Integration with your CRM, Slack or Email
Scale
Deploy & Train
We deliver and train your team to work with their new colleague. Output is multiplied.
Who is AI Marketing for?
For marketing owners, marketing managers and in-house teams that want to use AI structurally in their marketing. Whether you're looking for an executing partner that does it with AI, or want to scale up your own team: both work.
Want to know what AI can do for your team?
We are happy to take a look. No sales pitch, just an honest conversation about what is achievable.