Services · Senior Leadership
Interim Marketing Lead
Senior marketing on an interim basis
Sometimes you don't need a permanent marketing director, but you do need someone at that level for a while. An Interim Marketing Lead joins for one to three days a week, as temporary marketing director, strategic advisor or sparring partner to the founder. With 16+ years of experience on client and agency side, for B2B, B2C, D2C and enterprise. No fixed payroll costs, but the level of thinking you need to set course and make decisions.
Temporary marketing director
No permanent marketing director needed, but someone at that level? I take on that role temporarily, one to three days a week, with the commitment of a permanent employee.
- Strategic planning and agenda
- Communication with management and investors
- Managing the commercial team
- Responsibility for results
Team coaching and building
A strong marketing team does not come together by itself. We coach individual people and help you build the structure in which they get the best out of themselves.
- Team analysis & structure advice
- Individual coaching trajectories
- Role definition & recruitment support
- Performance culture development
Strategic sparring
Sometimes you do not need a project. You need someone who asks the right questions. Marijn thinks with you: direct, honest and without fuss.
- Monthly or weekly sessions
- Strategy & plan review
- Sounding board for commercial decisions
- Network & introductions
Our Approach
How we work: from course to working rhythm
From strategy session to independent team in four steps.
Vision
The North Star Alignment
Is everyone aligned?
- Founder/CEO Session: What is the 3-year goal?
- Reality Check: Are the current team and budget realistic?
- Gap Analysis: What are we missing in people or skills?
Structure
Organizational Design
We put the right people in the right seats.
- Roles & Responsibilities: Who owns what?
- Meeting Cadence: Which meetings are valuable?
- Hiring Plan: Who do we need to close the gaps?
Rhythm
The Operating Rhythm
We install the rhythm of success.
- Quarterly Rocks: The 3 big goals for this quarter
- Weekly Scorecards: Managing by numbers, not gut feeling
- Process Optimisation: Continuous refinement
Safeguarding
Coaching & Steering
You as the owner stay on board as architect.
- 1-on-1 Coaching: Sparring with key players
- Board Meetings: Strategic course corrections quarterly
Who is Interim Marketing Lead for?
For directors, entrepreneurs and growing companies without a permanent marketing director. For management teams that need senior thinking without a full-time hire. And for founders looking for a sparring partner with hands-on experience, not theory.
Looking for a sparring partner?
Let us get acquainted. Together we will see if there is a connection and what is going on with you.