Services · Strategic Foundation
Marketing Strategy
A clear plan, a workable approach
If your marketing team is busy but the results are disappointing, the problem is rarely the team and usually the plan. Marketing Strategy is a complete strategy across the channels that work for you: SEO, SEA, social, email, retention, CRO, affiliate, marketplaces and competitor analysis. Everything in context, not in isolation. The result: you know where you stand, where you're going, and the road in between.
Strategic roadmap
A complete marketing plan, tailored to your market and target audience. From brand positioning to channel choice. Concrete, realistic and actionable.
- Target audience analysis and customer profile
- Market and competitor research
- Channel strategy and budget allocation
- Action plan for 12 months
Lead generation system
A working system to find and win new customers. From first introduction to concrete sales opportunity in your pipeline.
- Designing the sales process
- Automated lead follow-up
- Setting up online campaigns
- CRM integration and overview
Performance strategy
Data as compass. You know what works, what does not and where to adjust. No reports nobody reads, but insights that lead to better decisions.
- Measurement plan and goal setting
- Channel analysis: what does it deliver?
- Testing method for continuous improvement
- Monthly strategy sessions
Our Approach
How we work: from diagnosis to plan
From diagnosis to execution in four steps.
Diagnosis
The Deep Dive Audit
We don't start by building, we start by measuring.
- Data Check: Are your GA4, CRM and attribution set up correctly?
- Market Scan: Where are the opportunities in your niche?
- Funnel Analysis: Where are you losing leads or revenue?
Design
The Strategy Architecture
We design the ideal customer journey.
- Positioning: What is your unique angle?
- Channel Mix: Which channels do we deploy and why?
- Content Pillars: What story do we tell at each funnel stage?
Planning
The Roadmap
Strategy without planning is a dream. We make it concrete.
- 90-day plan: Who does what in weeks 1 through 12?
- Budgeting: Where does every euro go and what do we expect back?
- KPI Dashboard: Which 3 metrics truly matter?
Start
Launch & Learn
The first 'Slash' (/) is set. We launch campaigns and monitor the initial results.
Who is Marketing Strategy for?
For owners and marketing managers of B2B companies, online shops, D2C brands and growing organisations who notice their marketing costs a lot but delivers little. Or who simply do not have a good overview.
My approach, first the baseline in order
Before we talk about more budget or new channels, I first fix the stable base. Growth built on a shaky baseline leaks away on all sides. That is why these four elements always come first.
Organic growth
Visibility you do not have to buy again every month. Growing in search engines, in LLMs like ChatGPT, Gemini and Claude, and on social channels. That builds traffic that stays, even when your ad budget is lower for a month.
CRO and trust
Getting more out of the visitors you already have. Optimisations in your webshop that raise the conversion rate and order value, with fewer drop-offs in the funnel. And working on the trust of your webshop, because doubt is the biggest conversion killer.
Customer retention
Activating an existing customer costs a fraction of winning a new one. With email and WhatsApp marketing we make sure customers come back and buy again. That is the cheapest revenue there is.
Know your market and competitors
Every year I run a competitor analysis and use a digital maturity matrix to map where the webshop stands compared to the competition. The first analysis is the baseline measurement. After that we check yearly which marketing areas we are growing in and where we are falling behind.
Ready to get started?
An initial conversation costs nothing. Together we look at where you stand and what you need.