What we do

01 · Strategic Foundation

Marketing Strategy

Strategy for the long term

If your marketing team is busy but the results are disappointing, the problem is rarely the team and usually the plan. Marketing Strategy is a complete strategy across the channels that work for you: SEO, SEA, social, email, retention, CRO, affiliate, marketplaces and competitor analysis. Everything in context, not in isolation. The result: you know where you stand, where you're going, and the road in between.

Services

02 · For webshops

E-commerce Strategy

Grow your webshop in a healthy way

Senior expertise that makes your webshop run healthier. First the baseline in order: organic growth, conversion, retention and a clear view of your competitors. Then scale with a better ROAS and a margin that grows with you. From someone who has done it himself, as director of an international webshop and on the agency side for large e-commerce players.

Services

03 · AI Under the Hood

AI Marketing

AI as the engine behind your marketing

Format FWD runs operational marketing on a proprietary AI platform that has been in development for years, trained on marketing data. What that delivers in practice: faster analysis, deeper digging, more concrete advice. Proven with 25+ KickSo clients, used in every Format FWD engagement. No loose experiments, no generic AI tool. A working engine underneath operational marketing.

Services

04 · Senior Leadership

Interim Marketing Lead

Senior marketing, on an interim basis

Sometimes you don't need a permanent marketing director, but you do need someone at that level for a while. An Interim Marketing Lead joins for one to three days a week, as temporary marketing director, strategic advisor or sparring partner to the founder. With 16+ years of experience on client and agency side, for B2B, B2C, D2C and enterprise. No fixed payroll costs, but the level of thinking you need to set course and make decisions.

Services