What we do
Format FWD works across three areas. You can choose one, or combine them. Everything is aimed at helping your business truly move forward, not just on paper.
Baseline Marketing
Strategic Foundation
Strategy for the long term
If your marketing team is busy but results are still disappointing, it's often not about the team, but about the plan. Baseline Marketing is a complete marketing strategy built across the channels that work for you: SEO, SEA, social media, email, retention, CRO, affiliate, marketplaces and a thorough competitor analysis. Everything in coherence, not in isolation.
MAXai
AI & Platforms
AI that really works for you
Many marketing teams and agencies understand that AI can mean something for their work. But how? Where do you start? And how do you ensure it is actually used rather than tried once? MAXai is a platform and approach through which we standardise AI for marketing teams and agencies. No loose experiments, but a smart way of working that really sticks. We replace expensive software with custom-built AI tools. We automate repetitive work. And we train your team so AI is not a threat, but an advantage.
Principal Commerce
Senior Leadership
Sparring at director level
As an owner or director, you sometimes simply need someone who keeps you sharp. Someone who knows the marketing world, dares to challenge you and thinks alongside you at the level you operate at. Principal is not a permanent appointment. It is an experienced partner who joins as a strategic advisor or interim marketing director. Someone who sees what you are missing, says what they think and helps you stay on a commercial course.