What we do
Format FWD works across three areas. You can choose one, or combine them. Everything is aimed at helping your business truly move forward, not just on paper.
Baseline Marketing
Strategic Foundation
Strategy for the long term
If your marketing team is busy but results are still disappointing, it's often not about the team, but about the plan. Baseline Marketing is a complete marketing strategy built across the channels that work for you: SEO, SEA, social media, email, retention, CRO, affiliate, marketplaces and a thorough competitor analysis. Everything in coherence, not in isolation.
MAXai
AI & Platforms
A working AI platform, not an experiment
MAXai is an AI platform developed for marketing teams. Not as an experiment, but as a foundation. The platform is trained at client level: your data, your channels, your objectives. From benchmark to concrete recommendation, from reporting to campaign optimisation. The platform was built and proven at KickSo Digital Agency, where it runs for over 25 clients. Now available for other marketing teams and agencies ready to use AI structurally. We build the platform, connect it to your existing tools and train your team. No isolated experiments. A working system.
Principal Commerce
Senior Leadership
Sparring at director level
As an owner or director, you sometimes simply need someone who keeps you sharp. Someone who knows the marketing world, dares to challenge you and thinks alongside you at the level you operate at. Principal is not a permanent appointment. It is an experienced partner who joins as a strategic advisor or interim marketing director. Someone who sees what you are missing, says what they think and helps you stay on a commercial course.