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Insights

Practical articles about marketing, AI and entrepreneurship. Written from experience, not from theory.

Google no longer beats your targets: what the August 17 bidding update means

Since August 17, Google Ads optimizes budget-limited campaigns toward exactly your set target, not beyond it. What is changing, who it affects, and the three routes you have now. Including my honest take on the money grab debate.

6 min read

Graph in which the revenue line rises while the margin line lags behind.

E-commerce

What four years running an international webshop taught me about healthy growth

Revenue grows easily, margin does not. Four years of end responsibility for an international webshop taught me where the real difference is made. Three lessons every webshop owner can use.

5 min read