Format FWD

Format FWD

Insights

Practical articles about marketing, AI and entrepreneurship. Written from experience, not from theory.

A navy shopping bag with gold tissue paper and a tag: the visual of the Black Friday playbook.
E-commerce

Download the playbook: Black Friday starts on November 1

Most webshops start their Black Friday campaign on November 23. By then, I've been at it for three weeks. Download my free playbook: 10 steps, from early access to countdown.

2 min read
A target with a single arrow exactly in the bullseye: precisely the set goal, no better.
E-commerce

Google no longer beats your targets: what the August 17 bidding update means

Since August 17, Google Ads optimizes budget-limited campaigns toward exactly your set target, not beyond it. What is changing, who it affects, and the three routes you have now. Including my honest take on the money grab debate.

6 min read
A globe next to a balanced scale: growing internationally with an eye on margin.
E-commerce

What four years running an international webshop taught me about healthy growth

Revenue grows easily, margin does not. Four years of end responsibility for an international webshop taught me where the real difference is made. Three lessons every webshop owner can use.

5 min read