Format FWD
Strategic Foundation

Baseline Marketing

Clear plan, clear approach

If your marketing team is busy but results are still disappointing, it's often not about the team, but about the plan. Baseline Marketing is a complete marketing strategy built across the channels that work for you: SEO, SEA, social media, email, retention, CRO, affiliate, marketplaces and a thorough competitor analysis. Everything in coherence, not in isolation.

Strategic roadmap

A complete marketing plan, tailored to your market and target audience. From brand positioning to channel choice. Concrete, realistic and actionable.

  • Target audience analysis and customer profile
  • Market and competitor research
  • Channel strategy and budget allocation
  • Action plan for 12 months

Lead generation system

A working system to find and win new customers. From first introduction to concrete sales opportunity in your pipeline.

  • Designing the sales process
  • Automated lead follow-up
  • Setting up online campaigns
  • CRM integration and overview

Performance strategy

Data as compass. You know what works, what does not and where to adjust. No reports nobody reads, but insights that lead to better decisions.

  • Measurement plan and goal setting
  • Channel analysis: what does it deliver?
  • Testing method for continuous improvement
  • Monthly strategy sessions
Our Approach

The Baseline Blueprint Format

From chaos to a clear course.

The Deep Dive Audit

Diagnosis

We don't start by building — we start by measuring.

  • Data Check: Are your GA4, CRM and attribution set up correctly?
  • Market Scan: Where are the opportunities in your niche?
  • Funnel Analysis: Where are you losing leads or revenue?

The Strategy Architecture

Design

We design the ideal customer journey.

  • Positioning: What is your unique angle?
  • Channel Mix: Which channels do we deploy and why?
  • Content Pillars: What story do we tell at each funnel stage?

The Roadmap

Planning

Strategy without planning is a dream. We make it concrete.

  • 90-day plan: Who does what in weeks 1 through 12?
  • Budgeting: Where does every euro go and what do we expect back?
  • KPI Dashboard: Which 3 metrics truly matter?

Launch & Learn

Start

The first 'Slash' (/) is set. We launch campaigns and monitor the initial results.

Who is Baseline for?

For owners and marketing managers of B2B companies, online shops, D2C brands and growing organisations who notice their marketing costs a lot but delivers little. Or who simply do not have a good overview.

Baseline Marketing

Strategic Foundation

Ready to get started?

An initial conversation costs nothing. Together we look at where you stand and what you need.

Contact