Principal Commerce
Sparring at the level where decisions are made
As an owner or director, you sometimes simply need someone who keeps you sharp. Someone who knows the marketing world, dares to challenge you and thinks alongside you at the level you operate at. Principal is not a permanent appointment. It is an experienced partner who joins as a strategic advisor or interim marketing director. Someone who sees what you are missing, says what they think and helps you stay on a commercial course.
Fractional leadership
No permanent marketing director needed, but you do need someone at that level? We temporarily take on that role, with the involvement of a permanent employee.
- Strategic planning and agenda
- Communication with management and investors
- Managing the commercial team
- Responsibility for results
Team coaching and building
A strong marketing team does not come together by itself. We coach individual people and help you build the structure in which they get the best out of themselves.
- Team analysis & structure advice
- Individual coaching trajectories
- Role definition & recruitment support
- Performance culture development
Strategic sparring
Sometimes you do not need a project. You need someone who asks the right questions. Marijn thinks with you: direct, honest and without fuss.
- Monthly or weekly sessions
- Strategy & plan review
- Sounding board for commercial decisions
- Network & introductions
The Leadership Loop Format
From loose sand to a well-oiled organisation.
The North Star Alignment
Vision
Is everyone aligned?
- Founder/CEO Session: What is the 3-year goal?
- Reality Check: Are the current team and budget realistic?
- Gap Analysis: What are we missing in people or skills?
Organizational Design
Structure
We put the right people in the right seats.
- Roles & Responsibilities: Who owns what?
- Meeting Cadence: Which meetings are valuable?
- Hiring Plan: Who do we need to close the gaps?
The Operating Rhythm
Rhythm
We install the rhythm of success.
- Quarterly Rocks: The 3 big goals for this quarter
- Weekly Scorecards: Managing by numbers, not gut feeling
- Process Optimisation: Continuous refinement
Coaching & Steering
Safeguarding
You as Principal stay on board as architect.
- 1-on-1 Coaching: Sparring with key players
- Board Meetings: Strategic course corrections quarterly
Who is Principal for?
For directors, entrepreneurs and growing companies without a permanent marketing director. Or management that is growing and needs someone who keeps them sharp commercially.
Principal Commerce
Senior Leadership
Looking for a sparring partner?
Let us get acquainted. Together we will see if there is a connection and what is going on with you.
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